A cutting-edge marketing agency, specialising in digital world communications
Established in 2007
A bit about us
As an outsourced marketing team, we provide a wide range of services from branding to brochures, email marketing to websites.
Our focus is on digital marketing, backed by our proprietary email platform which enables us to deliver customised solutions that go far beyond off-the-shelf solutions.
This platform forms the basis of our key product offerings – Engage, Contact, and Talk.
ENGAGE – Content Marketing Bundle
Transform your digital presence with the Ultimate Content Marketing Bundle. This all-in-one package includes personalised content creation, social media optimisation, targeted email campaigns, and monthly data insights. Elevate your brand’s engagement and loyalty with a comprehensive approach that drives tangible results.
CONTACT – Reactor Mail
Reactor Mail transforms business email fulfilment by enabling the immediate creation of branded HTML emails with web-hosted content like PDFs and videos. This feature not only saves on costs and time compared to traditional postal deliveries but also enhances efficiency, professionalism, customer satisfaction, and sales efforts, making it a pivotal advancement in modern communication.
TALK – Hyper-Personalisation
We are leading the email marketing revolution with our innovative proprietary email platform. By utilising data personalisation and Large Language Models, we generate individually tailored content for each recipient. This groundbreaking approach not only sets a new standard for customer engagement but also transforms how businesses communicate with their audience through email, offering a personalised and engaging experience.
What we do
Email Marketing Marketing Automation Content Marketing Social Media Management Branding Web Design & Build SEO Strategy Loyalty & Retention Programmes Bespoke & Proprietary Technology
Email Marketing: Our proprietary platform delivers tailored solutions beyond off-the-shelf ESP capabilities.
Marketing Automation: We specialise in data analysis, identifying automation opportunities, and providing technical frameworks for execution.
Content Marketing: Using AI and our tech, we streamline content generation, sharing it via blogs, social media, and emails for promotion.
Social Media Management: Craft assets and copy to engage your desired audience; manage strategy effectively with HootSuite and Planable.
Branding: Our designers and writers embody your brand essence across online and offline touchpoints.
Web Design & Build: Creative technologists that continually evolve and optimise websites that look amazing whilst ensuring objectives align with target audience.
SEO: Experts in all best practice fundamentals to optimise organic search.
Strategy: Build effective marketing plans for Customer Retention and Acquisition.
Loyalty & Retention: Data-driven, hyper-personalised loyalty programs powered by our tech.
Bespoke & Proprietary Technology: Underpinning everything we do is a technology and tech team with the skills and freedom to build bespoke solutions.
Approach
“We believe in simplicity—just 1, 2, 3 steps to success:”
- PLAN – Our strategic and technical planners will devise the best approach to meet your goals.
- CREATE – Our design and technical team will bring your vision to life with precision and creativity.
- DELIVER – We oversee the execution, delivery, tracking, and reporting of all activities, ensuring exceptional results.
Team
The Edge founders have been pioneers in the email marketing space since 2002, right from its inception as a marketing channel. With over two decades of experience collaborating with global brands, Edge has curated a team of experts in technology, digital marketing, analytics, and psychology. This collective expertise empowers us to harness the full potential of email marketing and digital communications, delivering exceptional results for our clients.
Clients
Content Cascade Competition Crusher
Businesses are always on the lookout for fresh strategies to outshine their competitors. Enter the Content Cascade—a dynamic approach that combines the power of regular blog content, social media, and email marketing. This trifecta not only boosts brand awareness and...
Unlock the Power of Account-Based Marketing
Comprehensive Account-Based Marketing (ABM) Strategies for Enhanced Client Engagement In today's fast-evolving digital marketing landscape, Account-Based Marketing (ABM) has become a cornerstone for businesses aiming to cultivate deeper, more meaningful relationships...
Crisis Management on Social Media
Social Media Crisis Management: A Comprehensive Guide to Handling Negative Publicity In an era where social media serves as both a platform for engagement and a potential minefield for brands, the ability to effectively manage a crisis is more crucial than ever. A...